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Effective Date: 04/01/2023

1. Introduction

Welcome to Alberta Fly Fishing Adventures! Your privacy is very important to us, and we are committed to handling your personal information with care and respect. This Privacy Policy explains how we collect, use, and protect your information when you visit our website (www.albertaflyfishingadventures.com), communicate with us, or book a fishing trip. We comply with the Personal Information Protection Act (PIPA) of Alberta to ensure your information is safe.

2. Information We Collect

We may collect the following types of information to serve you better:

  • Personal Information: When you book a fishing trip, reach out to us, or subscribe to our newsletter, we may collect details such as your name, email address, phone number, and payment information.
  • Technical Information: When you visit our website, we may gather data about your device, browser, IP address, and operating system.
  • Usage Information: We track how you interact with our website, including which pages you visit, how long you stay on each page, and the date and time of your visits.

3. How We Use Your Information

We use your information to:

  • Process Bookings & Payments: To handle your fishing trip reservations and payment details.
  • Communicate with You: To keep you updated about your bookings, respond to your questions, and offer customer support.
  • Send Marketing Materials: To share special offers, updates, and newsletters. You can opt-out of these emails anytime.
  • Improve Our Services: To analyze your feedback and website usage, helping us enhance your experience.
  • Stay Compliant: To meet legal requirements and regulations.

4. How We Share Your Information

We never sell or trade your personal information. However, we may share it in the following cases:

  • Service Providers: We may share your information with trusted third-party providers who help us run our website and provide services, as long as they keep your details confidential.
  • Legal Requirements: We may share your information if required by law or to protect our rights, safety, or property, or that of others.

5. Data Security

We take your privacy seriously and use secure systems to protect your personal information. Only authorized personnel with access rights can view your information, and they are required to keep it confidential.

6. Cookies and Tracking Technologies

To improve your experience on our website, we use cookies. These are small files that help us recognize your browser and remember certain preferences. You can adjust your browser settings to manage cookies.

7. Your Rights

You have the following rights regarding your personal information:

  • Access & Update: You can access and update your information by contacting us.
  • Opt Out: If you no longer wish to receive marketing emails, simply follow the unsubscribe link in our emails or reach out to us directly.
  • Request Deletion: You can ask us to delete your information, subject to legal exceptions.

8. Retention and Destruction

We keep your personal information only as long as necessary to fulfill the purpose for which it was collected or as required by law. Once it’s no longer needed, we securely dispose of it.

9. Complaints and Inquiries

If you have any questions, concerns, or complaints about how we handle your information, please feel free to contact our Privacy Officer:

If you’re not happy with our response, you can contact the Office of the Information and Privacy Commissioner of Alberta.

10. Changes to This Privacy Policy

We may update this Privacy Policy occasionally. Any changes will be posted on our website, so we encourage you to review it periodically. By using our website and services, you agree to the terms of this Privacy Policy.


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